How do I find keywords with low competition and high volume for free?
There are a few free tools that you can use to find keywords with low competition and high volume. One popular option is Google’s Keyword Planner, which is a part of the Google Ads platform. It allows you to research keywords and see their search volume, competition, and estimated CPC (cost-per-click). Another option is to use the Google Trends tool, which allows you to see the relative popularity of a keyword over time. Additionally, you can also use the SEO keyword research tool, Ubersuggest, which provides you the search volume, CPC, and competition data. However, it is important to note that these tools are not entirely accurate and you should always verify the data with more advanced paid tools before making a decision.
Google’s Keyword Planner
Google’s Keyword Planner is a free tool that is part of the Google Ads platform. It’s designed to help businesses and advertisers research keywords for their campaigns. It allows you to see how often a particular keyword is searched for on Google, as well as other data such as the level of competition for that keyword and the estimated cost-per-click (CPC) if you were to bid on it in an advertising campaign.
To use the Keyword Planner, you’ll need to sign in to your Google Ads account. Once you’re signed in, you can access the tool by clicking on the “Tools” button in the top menu, and then selecting “Keyword Planner”.
You can use the Keyword Planner in a few different ways:
- Search for keywords: You can enter a word or phrase related to your business or product, and the Keyword Planner will show you data on related keywords, including search volume, competition, and CPC.
- Get search volume data: You can enter a list of keywords to see historical search volume data for them.
- Create a new ad group: You can use the Keyword Planner to create a new ad group and get keyword ideas, along with data on search volume and CPC.
It’s important to note that the data provided by the Keyword Planner is an estimate, not an exact figure. However, it can give you a good idea of the relative popularity and competition levels of different keywords.
The Google Trends Tool
Google Trends is a free tool offered by Google that allows you to see the relative popularity of a particular keyword or phrase over time. It shows you how often a term has been searched for on Google over a specific period of time, as well as how that search volume has changed over time.
You can use Google Trends to:
- Compare the popularity of different keywords or phrases.
- See how interest in a particular keyword or phrase has changed over time.
- Identify seasonal trends for a keyword or phrase.
- Get ideas for related keywords and phrases.
- Analyze data by location, category, and time frame.
To use Google Trends, simply go to the Google Trends website and enter a keyword or phrase in the search bar. You can then see a graph showing how often that keyword has been searched for over a specific period of time. You can also compare the popularity of different keywords by entering multiple keywords into the search bar. You can further refine your research by selecting the location, category, and time frame of the data you want to view.
It’s important to note that Google Trends data represents the relative popularity of a keyword, rather than the absolute number of searches. Additionally, the data is based on Google search data, so it may not be representative of all search engines or the overall internet usage. However, Google Trends can be a useful tool for identifying trends and gaining insights into keyword popularity over time.
Ubersuggest
Ubersuggest is a free SEO (Search Engine Optimization) keyword research tool created by Neil Patel, a well-known digital marketer. It provides keyword research, SEO analysis, and content ideas. It allows you to research keywords, view the search volume, CPC (cost-per-click) and competition for each keyword.
You can use Ubersuggest to:
- Generate keyword ideas and long-tail keywords.
- See the search volume, CPC, and level of competition for a keyword.
- Get insights into the top organic and paid search results for a keyword.
- Analyze your website’s performance and see where you rank for different keywords.
- Get suggestions for content topics and see what type of content is performing well for a keyword.
To use Ubersuggest, simply go to the Ubersuggest website and enter a keyword in the search bar. You will then be presented with a dashboard that shows you the search volume, CPC, and level of competition for that keyword, as well as a list of related keywords and their data. You can also use the filters provided by Ubersuggest to refine your research, such as filtering by country, language, search engine, and more.
It’s important to note that Ubersuggest uses data from different sources and the data provided by the tool is an estimate, not an exact figure, so it’s recommended to verify the data with more advanced paid tools before making a decision. However, it’s a great tool for generating keyword ideas, analyzing your website’s performance, and getting insights into the top organic and paid search results for a keyword.
Similar free tools
There are several other free keyword research tools that you can use to find keywords with low competition and high volume. Some of the most popular ones include:
- SEMrush: This tool offers a limited version of its keyword research feature for free. It allows you to see search volume, CPC, and competition data for keywords, as well as related keywords and phrases.
- Ahrefs: This tool also offers a limited version of its keyword research feature for free. It allows you to see search volume, CPC, and competition data for keywords, as well as the top organic and paid search results for a keyword.
- Keywords Everywhere: This is a browser extension that integrates with Google Search Console, Google Analytics and several other tools, it shows you the search volume, CPC and competition data for keywords on various websites.
- SERPstat: This is a keyword research and SEO analysis tool that allows you to see search volume, CPC, and competition data for keywords, as well as related keywords and phrases.
- Answer the Public: This tool generates a list of questions and prepositions related to a specific keyword, it’s useful to generate ideas for content and understand how people are searching for your keywords.
It’s important to note that these tools may have limitations and the data they provide is an estimate, not an exact figure. However, they can still be a useful starting point for your keyword research and help you generate ideas and get a sense of the competition and search volume for different keywords.
Are the Paid Tools Definitely Better and more Accurate?
Paid keyword research tools generally provide more accurate and comprehensive data compared to free tools. They often have access to a larger amount of data, which allows them to provide more accurate search volume, CPC, and competition data. Some paid tools also offer additional features and functionalities like keyword discovery, tracking of keywords, historical data, and ranking data, which can be useful for a more in-depth analysis.
However, it’s important to note that even paid tools are not always 100% accurate and it’s always good to validate the data from multiple sources. Additionally, not all paid tools are created equal and it’s best to research and compare different options before deciding on one.
In summary, paid tools are generally considered to be more accurate and comprehensive than free tools, but they come with a cost. They can be a good investment if you need more detailed and accurate data for your keyword research, but it’s worth trying out a free tool first to see if it can provide the information you need before deciding to invest in a paid tool.